Privacy Policy

1. Introduction

JSM Home Real Estate L.L.C (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.jsmhome.ae, in compliance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and its implementing regulations.

2. UAE Data Protection Law Compliance

This Privacy Policy is prepared in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. As a data controller, we ensure:

• Lawful Processing: We process personal data only with a valid legal basis, including consent, contract performance, legal obligation, or legitimate interest.
• Data Minimization: We collect only the personal data necessary for the specified purposes.
• Purpose Limitation: Personal data is collected for specified, explicit, and legitimate purposes and not further processed in a manner incompatible with those purposes.
• Accuracy: We take reasonable steps to ensure personal data is accurate and kept up to date.
• Storage Limitation: Personal data is kept in a form that permits identification of data subjects for no longer than necessary.
• Security: We implement appropriate technical and organizational measures to protect personal data.

3. Information We Collect

We may collect information about you in a variety of ways:

• Personal Data: Name, email address, phone number, postal address
• Property Information: Details about properties you're interested in
• Financial Information: Bank account and credit card information (processed securely)
• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, links clicked
• Cookies: Information collected through cookies and similar technologies (see Section 8)

4. Legal Basis for Processing

Under UAE data protection law, we process your personal data based on:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation.
• Legitimate Interest: Where processing is necessary for our legitimate interests (or those of a third party), provided your interests do not override those interests.

5. How We Use Your Information

We use the information we collect to:

• Process your real estate inquiries and transactions
• Send you promotional emails and marketing communications (with your consent)
• Respond to your inquiries and customer service requests
• Monitor and analyze usage patterns to improve our services
• Comply with legal obligations in UAE
• Prevent fraudulent transactions

6. Your Rights Under UAE Law

Under the UAE data protection law, you have the following rights:

• Right of Access: The right to request access to your personal data.
• Right to Rectification: The right to request correction of inaccurate personal data.
• Right to Erasure: The right to request deletion of your personal data.
• Right to Restrict Processing: The right to request restriction of processing of your personal data.
• Right to Data Portability: The right to receive your personal data in a structured, commonly used format.
• Right to Object: The right to object to processing of your personal data.
• Right to Withdraw Consent: The right to withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at jsmhomerealestate@gmail.com. We will respond to your request within the timeframe prescribed by UAE law.

7. Data Security & Retention

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When personal data is no longer needed, we securely delete or anonymize it.

8. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UAE. We ensure that appropriate safeguards are in place for such transfers, including standard contractual clauses or other appropriate mechanisms as required by UAE data protection law.

9. Cookies Policy

We use cookies and similar technologies on our website:

• Essential Cookies: Required for the website to function properly. Cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to track visitors across websites for marketing purposes.

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Disabling certain cookies may affect website functionality.

10. Third-Party Services

We use third-party services including Google Analytics for website analytics. These services may collect information about your online activities over time and across different websites. Please review their respective privacy policies for more information.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website with a new effective date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

You may also contact the UAE Data Office for matters related to data protection: dataoffice.gov.ae